Walter. The first start-up agency for start-ups.

As President and Chief Creative Officer for JWT, I created Walter after discussions with start-ups on their need to market their brands and products.

When Walter launched online, it received over 200 applications from start-up companies within the first 24 hours of going live. And when we went live IRL, Walter existing for only five days at SXSW.

Plotter, the start-up we selected, went on to be named the top app at SXSWi and become the top downloaded app on iTunes.