DirecTV gave us a straightforward brief. "Show we are better than cable."

As Digital Executive Creative Director for Grey NYC, I started with a brand reposition and was Copywriter and lead creative for the "Don't Just Watch TV" campaign.

The tagline I penned, "Don't Just Watch TV, DirecTV." was named one of the best of all-time. Additionally, the body of work that followed completely repositioned DirecTV as beyond cable and capable of being a portable, multi-room, and seamless experience of fantastic pictures and sound.

The work was one of the most awarded campaigns in GreyNYC history.