Daniel Arsham is one of the biggest collaborations for Mattel and Mattel Creations, ever. It was amazing to write the case study for this and the team did a great job bringing the idea to life.
Winner of a Bronze Pencil, this campaign was the FIRST award won by Mattel Creations, ever. This was a case study worth writing and proud of the team. It’s not often you walk into a building and have a gem like this hiding in plain sight.