As Digital Executive Creative Director at Grey NYC, the NFL was one of my clients.

The NFL approached Grey with a challenge. They were second in NFL fantasy. They wanted to compete against Yahoo Fantasy Leagues and increase the NFL Fantasy membership by 350k.

So, we asked the NFL to invite all 6 million NFL Facebook fans to the NFL's first Facebook app.

Users could league up with their friends, chat, and challenge in real-time, get updates from players and even play against their favorite athletes during the season. We created everything Yahoo couldn't and brought you what only the NFL could.